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UNIQLO opens "virtual store", 360-degree browsing via shooting inside the actual store


Fast Retailing, which operates the casual clothing brand Uniqlo, opened a "virtual store" for a limited time on the 1st, reproducing a part of the sales floor of the flagship store "UNIQLO TOKYO" (Chuo-ku, Tokyo) on the web.

The actual store was shot with a 360-degree camera. Users can select products through the screen of their smartphone or other device as if they were looking around a store, and can purchase 56 autumn/winter items, including children's clothing, online. The virtual shop is said to be open until the end of October.

Read More Here (Japanese): https://tinyurl.com/5cfuf3n6

Original News Source: (c) The Yomiuri Shimbun Online

The Japan Daily by AKONIKK #japan #japanbusiness #akonikk

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